Why the rebranding?
For the past 50 years, Promatec has distinguished itself as a leading company in the import and distribution of fluid power technical components. Today we look to the future with the goal of designing customized solutions for our customers and partners. Supported by the important growth, the goals achieved in the last few years and above all by the work of our #team we have started a process of transformation of our visual identity that fully represents us, without forgetting our roots.
The new logo perfectly reflects this vision, with a more modern and straightforward style, taking up the shape of the drop and the original rhomboid shape. The "P" refers to the initial of Promatec and as a whole to recall the passage of flow that is the key feature of the company's products. This element is echoed in blue, the new representative color, which combined with the gray of our traditional logo completes the new visual identity.